Get a full done-for-you rebrand from the ground up so you go from outdated to unforgettable — led by Dimitry Lipinskiy from Roofing Insights.
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From outdated and forgettable to a brand your competitors envy
Only proceed with a name change if data shows it’s a winning move
We test concepts with real homeowners and contractors
Brand color palette and typography, vehicle wraps, yard signs, shirts, business cards, stationary
Comprehensive business and marketing audit in person
Bring your new brand to life through story and content
People misspell or mispronounce your name (you repeat it on every call).
Our company name could belong to 100 others (e.g., “First/Best/Frontline Exteriors”)
Your trucks blend in. Kids don’t point, neighbors don’t notice.
You’ve never tested names or visuals with real homeowners.
You don’t have print-ready wraps, yard signs, and apparel you’re proud of.
If You’ve Checked At Least Three… Let’s Talk.
On-site with Dmitry, stakeholder interviews, competitive scan, homeowner/contractor panels planned, name exploration (only if warranted).
Logo directions, color & type system, voice & brand story. Focus-group testing to pressure-test finalists before you commit.
Truck wraps, yard signs, shirts, business cards, stationery. Brand guide v1. Content shoot (team, trucks, jobs, leadership).
Final files packaged, vendor handoff, launch checklist, internal brand training, go-live support.
Book a 10-minute demo call to learn more.
The full process takes 120 days (4 months). Each month has clear milestones—Audit, Identity, Asset Build, and Rollout.
No. We only recommend a name change if the data and homeowner testing prove it will benefit your business.
Yes. Dmitry Lipinskiy personally conducts your on-site audit and sets the brand direction.
Everything: logo, brand colors, typography, vehicle wraps, yard signs, uniforms, stationery, business cards, content shoot, brand story, and a complete brand guide.
This program is designed for companies ready for a full transformation. It’s not a fit for $200 logos or DIY templates.
The investment is $2,500/month for 4 months ($10,000 total). This covers the entire tested rebrand.
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